Pricing

Four products. Clear prices.

Discovery self-serve starts free. Sales-led tiers for multi-brand portfolios. Friction and Gravity publish Core pricing, scoped per engagement.

Self-serve

Sales-led

Self-serve tiers are card-based and start today. Sales-led tiers add weekly cadence and full depth. Annual contract on sales-led.

We include all the AI surfaces you actually need

ChatGPT
Gemini
Claude
Perplexity
Google AI Mode
Google AI Overviews
Feature
Free Snapshot
Truth Monitor
Pro
Enterprise
PriceFree$99/mo$499/mo, billed monthlyTalk to Sales
Entities111As needed
Signal depthTop 3Top 5FullFull
Surfaces covered2 key surfaces6 key surfaces6 key surfaces6 key surfaces
Decision Coverage™ (Prompts)Focused setFocused setFocused setFocused set
Competitor comparisonTop 3Top 5FullFull
Refresh cadenceOne free snapshotMonthlyWeeklyWeekly
Trend history and alertsNoYesYesYes
Getting-Started AcceleratorNo1 per month (guided)Full + fix artifactsFull + fix artifacts
Fix artifactsNoNoYesYes
Friction Trace™NoNoYesYes
Team seats112Custom
Start freeGet startedGet startedTalk to Sales

An entity is the billable unit: one brand, one product line, or one brand expression. Self-serve tiers track 1 entity, and Enterprise scales as needed. Pro is billed monthly at $499/mo, no fixed term, cancel anytime, no early-termination fee.

Decision Coverage™ (Prompts)

Instead of tracking hundreds of repetitive prompts, Decision Coverage (Prompts) focuses on the questions that actually shape whether your brand is recommended. We build a focused, representative set across buyer intent, use cases, authority, competitive comparisons, and other decision drivers, then test them repeatedly across leading AI models.

Our five intent categories, recommendation, comparison, use case, authority, and awareness, cover the specific moments that decide whether an AI model recommends your brand: is it the direct answer, how does it compare to alternatives, does it fit the use case, does it read as credible, and is it something buyers already know. Those are the questions that move a recommendation, so that is what we measure.

This set isn't rigid. We adjust the category mix per customer and per category, because what drives a recommendation in enterprise software isn't what drives one in consumer finance.

We also don't chase raw prompt volume. Public research points to the same problem: at least one of the largest prompt-count tools builds its library from an SEO keyword database, which measures search behavior more than AI conversation behavior, and only 8 to 12 percent of ChatGPT answers overlap with Google's results for the same query. Independent AI visibility guidance recommends 20 to 40 representative prompts because, after the real decision categories are covered, more prompts usually add overlap before they add new signal. Decision Coverage (Prompts) uses focused, sharper questions, tested repeatedly against the moments that change whether your brand is recommended.

Surfaces that matter

We track the six AI surfaces that drive the majority of buying decisions for most brands, and we skip the engines few buyers use as a primary search. Coverage of what matters beats a longer list.

Friction Trace™

Being mentioned is not the same as being recommended. Friction Trace™ pinpoints where your brand shows up in AI answers but still loses the recommendation, exposing the friction points between a mention and a decision so you can fix the leaks that cost you customers.

Not showing up in AI answers at all? Start here.

Fix-It-For-You is only for brands with little to no presence in AI answers. If a model already names you, this is the wrong door: start with Truth Monitor instead. For everyone else, we generate the fix artifacts for your highest-impact gaps and your team implements them. $1,999 covers year one, including twelve months of Truth Monitor.

Customer-experience friction signal layer. Per-Customer intelligence tied to LTV outcomes, prioritized by money at risk. Source count is the tier differentiator, not category count.

Core

Published

$10,000 / mo

Plus data-engineering setup paid directly to the certified partner ($30K Simple, $50K Medium, $75K Complex).

  • Up to 6 sources surfaced
  • Tier 1 (8 friction categories)
  • Live pipeline delivery, continuous
  • Quarterly LTV and intelligence updates
  • 1 yr $120K / 2 yr $216K ($9K/mo) / 3 yr $288K ($8K/mo)
  • 30-day cancellation notice. Remaining term due.
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Enterprise

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Data-engineering setup scoped by the certified partner from a Complex baseline.

  • Up to 15 sources surfaced
  • Tier 1 (8) plus Tier 2 (6 additional) = 14 categories
  • Live pipeline delivery, continuous
  • Quarterly LTV and intelligence updates
  • Multi-entity and custom surfaces as scoped
  • Same 1 / 2 / 3-year term discount structure
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Source count (6 vs 15) is the tier differentiator. Category depth scales at Enterprise. All subscriptions are term commitments with monthly billing. Remaining term is due without cause on cancellation.

Virtual center of excellence. Governed data layer, certified metrics, and audit-grade lineage. Pricing is quoted per scope after a diagnostic conversation.

Three delivery stages

01 Diagnostic

Assess your current-state data and decision infrastructure. Map the gaps between your existing analytics posture and a decision-first architecture. Scoped engagement, quoted upfront.

02 Build

Stand up the virtual center of excellence. Certified metrics, governed source-of-truth data layer, audit-grade lineage from source through insight.

03 Platform

Ongoing managed platform with continuous governance, metric certification, and the intelligence layer your teams run on. Modern Gravity™ is the first Platform instance.

No published tier prices. One conversation to start.

Book a diagnostic

Foundation's Diagnostic identifies what's missing. Modern Gravity (Core tier) is the platform that delivers Agentic BI once the gaps are closed.

See Agentic BI

Verified-answer platform for teams that need AI answers they can trust across one function or domain. Annual subscription, per vault. Core price is published below. Enterprise is scoped in a discovery conversation.

1 vault

$42,000 / year

$3,500 per month, billed annually.

  • 1 vault (one function or domain)
  • Portal access with certified answer log
  • Answer API
  • Receipt endpoint for every verified answer
  • Verified answers checked across multiple AI model families
  • Studio v1 (included when it ships)
  • Priority support for AI-authored answer workflows
  • One additional industry x function starter pack
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Enterprise

5 or more vaults

Contact us

Scoped in a discovery conversation.

  • Everything in Core
  • 5 or more vaults
  • Full brain memory layer
  • Custom implementation scope
  • Enterprise SLA and support
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Core multi-vault compounding

Additional Core vaults are priced at a compounding discount applied to the base rate. Vaults 2 and 3 at 90 percent, vaults 4 and 5 at 80 percent, vault 6 and above at 70 percent.

VaultPer Vault / YearCumulative Annual Total
1$42,000$42,000
2$37,800$79,800
3$37,800$117,600
4$33,600$151,200
5$33,600$184,800
6$29,400$214,200
7+$29,400Call for total

One-time setup fees

Vault setup and semantic layer authoring

$2,500 to $12,000 per vault

Guided onboarding

$4,000 (optional)

Additional starter packs

$1,500 per pack

Setup fees are scoped and quoted before any engagement begins. All pricing in USD.

Not sure your data is ready for Agentic BI? Modern Foundation™'s Diagnostic engagement assesses the gap between your current analytics posture and decision-first readiness before you build.

Book a diagnostic

Not sure where to start?

The free Discovery score takes under a minute. For everything else, one conversation gets you to the right scope.

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