Modern Gravity is generally availableBlog ↗
Seen, but not chosenNational moving and storage companyModern Discovery vs Scrunch
Modern Discovery by Modern AI is AI recommendation intelligence software that measures how often ChatGPT, Gemini, Claude, Perplexity, and Google's AI answers recommend your brand, and why, using AVI (AI Visibility Index) and Recommendation Rate (Top). Scrunch, per its own pages, is an AI search visibility platform whose Agent Experience Platform (AXP) builds a separate, machine-readable version of a site for AI agents to crawl. Scrunch was acquired by Sitecore in June 2026, per Sitecore's own newsroom. Details below, sourced from each company's own pages. Teams also search for this work as GEO (generative engine optimization) or AI search visibility.
Teams that want a documented, versioned measurement methodology for AI recommendations, starting self-serve at $99/mo, with a clear path to sales-led Enterprise coverage as the program scales.
Per Scrunch's own homepage, teams at the 500-plus companies and agencies it names as customers (including Lenovo, Skims, Crunchbase, and Penn State) that want visibility tracking bundled with a rebuilt, agent-readable site layer, now under Sitecore's digital experience platform following the June 2026 acquisition.
Detailed Comparison
| Feature | Modern Discovery | Scrunch |
|---|---|---|
| Surfaces Tracked | Six named surfaces on every plan: ChatGPT, Gemini, Claude, Perplexity, Google AI Mode, and Google AI Overviews. | Per Scrunch's own pricing page (reviewed 2026-10-03), Core covers 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot) and Enterprise lists 9 (adding Claude, Gemini, Meta AI, Google AI Mode and Grok). |
| Core Metrics | AVI (AI Visibility Index) and Recommendation Rate (Top), which tracks how often a brand is the number one recommendation in AI answers, mapped to five query intent categories. | Share of voice, citation tracking, and prompt/topic rankings, per Scrunch's own site. A top-position recommendation metric equivalent to Recommendation Rate (Top) was not identified in publicly available documentation reviewed on 2026-09-26. |
| Query Selection | Fixed query set built around five documented intent categories with published methodology, so results are comparable run over run. | Unique prompts and monthly responses sized per plan (125 prompts and 5,000 responses on Core, custom on Enterprise, per Scrunch's own pricing page reviewed 2026-10-03). The underlying query construction methodology was not identified in publicly available documentation reviewed on 2026-09-26. |
| Cadence | Set per tier: Truth Monitor refreshes monthly. Pro and Enterprise refresh weekly. | A specific refresh cadence by tier was not identified in publicly available documentation reviewed on 2026-09-26; Scrunch's own site describes real-time bot crawl visibility rather than a stated report cadence. |
| Prescriptive Action | Every report ships a prioritized playbook tied to a measured gap, with specific content and technical fixes. | Optimization guidance for improving rankings and citation analysis showing which sources AI relies on, per Scrunch's own product page. |
| Implementation Support | Fix-It-For-You bundles ready-to-implement fix artifacts for brands with little to no AI presence, alongside a year of Truth Monitor. | Agent Experience Platform (AXP) serves machine-readable, compressed pages for agents and creates a lightweight, AI-optimized site version separate from the human-facing design, per Scrunch's own product page. This is closer to a technical implementation layer than a content-fix playbook. |
| Post-Action Measurement | Weekly and monthly refresh cadences (by tier) re-measure the same query set after a fix ships, so movement is directly attributable. | Real-time crawl visibility and traffic trend tracking, per Scrunch's own site. A documented before and after re-measurement loop tied to a specific published fix was not identified in publicly available documentation reviewed on 2026-09-26. |
| Pricing and Commitment | Free Snapshot at no cost. Truth Monitor $99/mo, cancel anytime. Pro $499/mo on a 12-month plan (or $599/mo month to month). Enterprise is custom, quoted directly. | Core at $250/mo and custom Enterprise pricing, per Scrunch's own pricing page reviewed 2026-10-03. A 7-day free trial is offered on Core. |
| Corporate Ownership | Modern AI, Inc., independently operated. | Acquired by Sitecore, announced June 2026, per Sitecore's own newsroom press release. Scrunch's capabilities are being combined with Sitecore's digital experience platform (DXP). |
Surfaces Tracked
Six named surfaces on every plan: ChatGPT, Gemini, Claude, Perplexity, Google AI Mode, and Google AI Overviews.
Per Scrunch's own pricing page (reviewed 2026-10-03), Core covers 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot) and Enterprise lists 9 (adding Claude, Gemini, Meta AI, Google AI Mode and Grok).
Core Metrics
AVI (AI Visibility Index) and Recommendation Rate (Top), which tracks how often a brand is the number one recommendation in AI answers, mapped to five query intent categories.
Share of voice, citation tracking, and prompt/topic rankings, per Scrunch's own site. A top-position recommendation metric equivalent to Recommendation Rate (Top) was not identified in publicly available documentation reviewed on 2026-09-26.
Query Selection
Fixed query set built around five documented intent categories with published methodology, so results are comparable run over run.
Unique prompts and monthly responses sized per plan (125 prompts and 5,000 responses on Core, custom on Enterprise, per Scrunch's own pricing page reviewed 2026-10-03). The underlying query construction methodology was not identified in publicly available documentation reviewed on 2026-09-26.
Cadence
Set per tier: Truth Monitor refreshes monthly. Pro and Enterprise refresh weekly.
A specific refresh cadence by tier was not identified in publicly available documentation reviewed on 2026-09-26; Scrunch's own site describes real-time bot crawl visibility rather than a stated report cadence.
Prescriptive Action
Every report ships a prioritized playbook tied to a measured gap, with specific content and technical fixes.
Optimization guidance for improving rankings and citation analysis showing which sources AI relies on, per Scrunch's own product page.
Implementation Support
Fix-It-For-You bundles ready-to-implement fix artifacts for brands with little to no AI presence, alongside a year of Truth Monitor.
Agent Experience Platform (AXP) serves machine-readable, compressed pages for agents and creates a lightweight, AI-optimized site version separate from the human-facing design, per Scrunch's own product page. This is closer to a technical implementation layer than a content-fix playbook.
Post-Action Measurement
Weekly and monthly refresh cadences (by tier) re-measure the same query set after a fix ships, so movement is directly attributable.
Real-time crawl visibility and traffic trend tracking, per Scrunch's own site. A documented before and after re-measurement loop tied to a specific published fix was not identified in publicly available documentation reviewed on 2026-09-26.
Pricing and Commitment
Free Snapshot at no cost. Truth Monitor $99/mo, cancel anytime. Pro $499/mo on a 12-month plan (or $599/mo month to month). Enterprise is custom, quoted directly.
Core at $250/mo and custom Enterprise pricing, per Scrunch's own pricing page reviewed 2026-10-03. A 7-day free trial is offered on Core.
Corporate Ownership
Modern AI, Inc., independently operated.
Acquired by Sitecore, announced June 2026, per Sitecore's own newsroom press release. Scrunch's capabilities are being combined with Sitecore's digital experience platform (DXP).
Where Each Is Stronger
Where Scrunch is stronger
Scrunch's own product page describes an Agent Experience Platform (AXP) that serves a machine-readable, compressed version of a site for AI agents and crawlers, plus real-time crawl visibility and error detection with remediation suggestions. Modern Discovery does not publish an equivalent site-generation or crawl-error-remediation layer; it measures and diagnoses rather than rebuilding the site itself.
Where Modern Discovery is stronger
Modern Discovery publishes a versioned AVI methodology with query-level scoring across five intent categories and a named Recommendation Rate (Top) metric, across a fixed, published six-surface set. Scrunch's own pages describe a broader, non-enumerated surface list and do not publish an equivalent top-position metric or a stated report cadence, as of 2026-09-26.
Choose Scrunch if
- You want a rebuilt, agent-readable version of your site alongside visibility tracking
- Real-time crawl visibility and automated crawl-error remediation matter more to you than a fixed report cadence
- You are comfortable evaluating a product now operating inside Sitecore's digital experience platform
Choose Modern Discovery if
- You want a documented, versioned measurement methodology with query-level scoring across five intent categories
- You want a fixed, published six-surface set so results are comparable run over run
- Recommendation Rate (Top), your rate of being the number one recommendation, is the metric your team is accountable to
FAQ
Is Modern Discovery by Modern AI a replacement for Scrunch?
They overlap in what they measure (AI answer visibility) and differ in structure and delivery. Scrunch's own pages describe an Agent Experience Platform (AXP) that builds a machine-readable version of a site for AI agents to crawl. Modern Discovery is a dedicated measurement and diagnostic platform built around a documented AVI methodology and Recommendation Rate (Top), and does not build or host a separate agent-facing site.
Does Scrunch track Recommendation Rate (Top)?
Not by that name. A metric equivalent to Recommendation Rate (Top), the fraction of recommendation queries where a brand is the number one answer, was not identified in Scrunch's publicly available documentation reviewed on 2026-09-26. Scrunch's own site describes share of voice, citation tracking, and prompt or topic rankings as its primary metrics.
Is Scrunch still an independent company?
No. Sitecore's own newsroom press release, dated June 2026, states that Sitecore acquired Scrunch to combine Scrunch's insights, recommendation capabilities, and Agent Experience Platform (AXP) with Sitecore's AI-powered digital experience platform (DXP). Modern Discovery has no relationship to Sitecore or Scrunch.
What does Scrunch cost compared to Modern Discovery?
Scrunch's own pricing page lists Core at $250/mo, with a 7-day free trial, plus custom Enterprise pricing, as of 2026-10-03. Modern Discovery publishes Free Snapshot at no cost, Truth Monitor at $99/mo, and Pro at $499/mo on a 12-month plan (or $599/mo month to month), with Enterprise quoted directly for larger accounts.
Where is Scrunch stronger than Modern Discovery?
Scrunch's own product page describes an Agent Experience Platform (AXP) that generates a separate, machine-readable version of a site for AI agents and crawlers, along with real-time bot crawl visibility. Modern Discovery does not publish an equivalent site-generation or agent-facing hosting layer; its output is a measurement report and a fix playbook rather than a rebuilt site surface.
Where is Modern Discovery stronger than Scrunch?
Modern Discovery publishes a versioned AVI methodology with query-level scoring across five intent categories and a named Recommendation Rate (Top) metric, on a fixed, published six-surface set. Scrunch's own pages describe a broader, non-enumerated surface list and do not publish an equivalent top-position metric or a stated refresh cadence, as of 2026-09-26.
Every Scrunch fact on this page is sourced from Scrunch's own site: scrunch.com and scrunch.com/pricing, reviewed on 2026-09-26, with pricing, plan limits and surface facts re-checked against scrunch.com/pricing on 2026-10-03. The acquisition fact is sourced from Sitecore's own newsroom: sitecore.com newsroom, June 2026. A feature not found on those pages is written here as "not identified in publicly available documentation reviewed on 2026-09-26" rather than assumed absent. Scrunch and Sitecore are trademarks of their respective owners. Modern Discovery is not affiliated with, endorsed by, or sponsored by Scrunch or Sitecore. This page is published by Modern AI, Inc. as part of a head-to-head comparison series.
Last verified: October 2026 (pricing, plan limits and surfaces), September 2026 (other items). This page is rechecked against both companies' current published pages on a monthly cadence.
See It In Action
Request a demo to see how Modern Discovery measures your AI Visibility across ChatGPT, Gemini, Claude, Perplexity, Google AI Mode, and Google AI Overviews.