/0.1Modern Discovery™

When someone asks AI what to buy, does it choose you?

Being mentioned is not the win. Discovery measures whether ChatGPT, Gemini, Claude, Perplexity, Google AI Mode, and Google AI Overviews actually recommend your brand, why competitors win when you do not, and what to change next.

See where AI stands on your brand

FREE · CHATGPT + GEMINI · ABOUT 30 SECONDS · NO SIGNUP

Paid plans: 6 AI surfaces · 5 buyer-decision categories · public methodology

A mention is not a recommendation.

01The difference

Absent. AI does not surface you.

Mentioned. AI knows you, but chooses someone else.

Recommended. AI puts you first. Discovery measures the third one.

Primary metric: Recommendation Rate, the percentage of measured buyer-decision questions where your brand is the top recommendation. Paired with Recommendation Inclusion Rate, cross-model consistency, competitor presence, and source attribution.

Example · free quick read · 2026-10-03
brand · Google's top beauty brand in our Q2 study
AI picked it first · 0% of searches
AI mentioned it · 25% of searches
asked · "organic makeup brands comparison"
AI recommended instead · INIKA Organic, RMS Beauty
2 of 6 AI surfaces sampled · brand not named
BUYER QUESTION Which brand is best for my use case? AI ANSWER 01 A competitor RECOMMENDED FIRST 02 Your brand MENTIONED, NOT FIRST 03 Another brand MENTIONED ChatGPTGeminiClaudePerplexityAI ModeAI Overviews
BUYER QUESTION Which brand is best for my use case? AI ANSWER 01 A competitor RECOMMENDED FIRST 02 Your brand MENTIONED, NOT FIRST 03 Another brand MENTIONED ChatGPTGeminiClaudePerplexityAI ModeAI Overviews
02Proof

One prompt is an anecdote. Discovery measures the decision surface.

60K+AI checks
300+Brands measured
6AI surfaces
VersionedPublic methodology

Counts as of September 2026: completed measurement runs, and distinct companies with measured AI results, demo data excluded.

Q2 2026 AI Shortlist study · real data

Most brands are not on the shortlist. In our Q2 2026 study, the median brand scored 8.3 out of 100.

See the full leaderboard ↗

Read the methodology →

03The product loop

Discovery does not stop at the score.

  1. /0.1MeasureSee where AI recommends you, mentions you, or leaves you out.
  2. /0.2DiagnoseFind the competitor, source, authority, content, or sentiment gap behind the result.
  3. /0.3PrescribeRank actions by expected impact.
  4. /0.4ApplyUse ready-to-apply artifacts or your own team.
  5. /0.5VerifyRun the measurement again and see whether Recommendation Rate moved.
04Inside the product

Prescribe, apply, verify.

Discovery prescriptions with Applied status and next-run movement, illustrative demo data.
Prescriptions and the Applied stateSample data
Watch the demo

See it in action

Watch the demo. Modern Discovery in a live engagement.
05Friction Trace™ · Pro and above

The most expensive gap is being visible and still losing.

Friction Trace™ isolates the situations where AI already knows your brand but still recommends someone else.

That is a different problem from visibility.

Discovery identifies the signals preventing a mention from becoming the top recommendation, then connects those signals to an action.

See how Friction Trace works →

Buyer question
Which brand is best for my use case?
Your brand
Mentioned, not first.
Recommended first
A competitor.
Why
The sources AI cites for this question describe the competitor for this use case.
Prescribed action
Close the gap on the specific sources AI relies on for this question.

Example

06Why buy

Know what to fix before you spend another dollar trying to be "more visible."

A procurement director comparing vendors at his laptop
CMO / Growth

Know whether AI recommends the brand. Know who takes the recommendation instead. Know which action is most likely to change the result.

SEO / Content / GEO

Replace raw prompt volume with decision-focused measurement. Find the source and authority gaps affecting recommendations. Verify whether implemented work changed the outcome.

CEO / Brand Owner

One scorecard showing whether AI is becoming a distribution advantage or liability.

This work is also called GEO (generative engine optimization) or AI search visibility. Modern Discovery measures it as Recommendation Rate. Compare Modern Discovery with other tools.

07Start small

Start with the answer you can verify yourself.

FreeFree Snapshot

See where you stand now.

$99/moTruth Monitor

Monthly measurement across all six surfaces.

$499/mo · 12-month planPro

Weekly measurement, diagnosis, prescriptions, applied actions, and verification. Includes Friction Trace.

CustomEnterprise

Multi-brand and multi-product portfolios and broader deployment.

Pro is $599/mo month to month.

Not showing up in AI answers at all? Fix-It-For-You, $1,999 for year one: we generate the fix artifacts for your highest-impact gaps, with twelve months of Truth Monitor included.

08Trust

Read the method before you buy the result.

You do not have to believe our claim about your brand. Run it and inspect the evidence.

Get started

Find out whether AI recommends you.

Three products. Structured Services. One Truth Layer. Discovery (live). Gravity (GA), with Agentic BI built on it. Friction (GA). Modern Foundation (Structured Services).